Mastering Guerrilla Marketing 1

I’m currently reading a book I first found in the Chicago Public Library about a year ago. It’s called Mastering Guerrilla Marketing by Jay Conrad Levinson. Thus far, it is an excellent book full of helpful, easy-to-understand information and tips on making my business the most successful it can be. Here’s a quote I’d like to share from the book:

Excellence isn’t as much a goal as a process.

This is wonderful stuff. The philosophy of constantly training throughout one’s career agrees with this credo. Success is not a destination. Reaching excellence, to me, feels more like the beginning of a downfall than it does the zenith of my career. The sky’s the limit.

Lily Tomlin on being a “somebody”

“I always wanted to be somebody, but now I realize I should have been more specific.”
–Lily Tomlin
Miz Tomlin’s right–we have to learn to be specific with our goals so that we know when we attain them. If we simply strive for “success” or “greatness” or a higher status, when will we know we’ve reached it? What quantifies success? If you don’t record somewhere that being successful in your ventures is quantified by “working for Disney” or “turning down jobs because you’re so busy” or “my advice being sought by people I’ve never met”, then you’ll forever be an ambler, wandering through life, searching for something that isn’t tangible.
Have you laid out a business plan? Do you have your ideas on paper? What’s your system?