Mastering Guerrilla Marketing 1

I’m currently reading a book I first found in the Chicago Public Library about a year ago. It’s called Mastering Guerrilla Marketing by Jay Conrad Levinson. Thus far, it is an excellent book full of helpful, easy-to-understand information and tips on making my business the most successful it can be. Here’s a quote I’d like to share from the book:

Excellence isn’t as much a goal as a process.

This is wonderful stuff. The philosophy of constantly training throughout one’s career agrees with this credo. Success is not a destination. Reaching excellence, to me, feels more like the beginning of a downfall than it does the zenith of my career. The sky’s the limit.

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